Can you introduce a variety of
products to the customers easily and effectively without leaving any of their
features by writing? Then this world of creativity can be yours. Copyrighters have
the responsibility of presenting the goods and services to the market. While
media technically changes continually the writing style of the newspaper,
television, radio, web and other modern news outlets must be in the modern style.
Can you prepare the catching headlines, inspiring contents and attracting footnote
captions? Then you can succeed in this career. The last proof of the advertisement
going to be publishing is also the responsibility of copy writer.
Qualifications and institutions
There are no technical eligibility criteria for a
copywriter. But there are some training institutes which provide proper
training for this profession. But beyond
all the qualifications the copywriter should be a creative person. To work
seriously and critically, intense ideas are needed.
Some institutes in India have
been conducting communication courses related to copywriting. Institutions such
as IIMC Delhi (http://www.iimc.nic.in/), Mudra Institute of Communication Ahmedabad (http://www.mica.ac.in/mode/home), Narcis
Monji Institute of Management Studies Mumbai ( http://nmims.edu/),
Sri Aurobindo Center for Arts and
Communication (SACAC) (http://www.sac.ac.in/).
The Indira Gandhi National Open Unity
Center (http://www.ignou.ac.in/) have been
conducting one year Diploma Course in Copywriting in English and Hindi. In
Kerala there are also communication courses are available in institutes like
the Press Academy.
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